How would you like your coronary — with potato pancakes and pastrami or four burger patties and cheese?

Two restaurants are now feuding over whose sandwiches get to be marketed for the harm they cause your heart.

In New York City, the all-kosher 2nd Avenue Deli’s Instant Heart Attack sandwich includes two potato pancakes with a choice of corned beef, pastrami, turkey or salami. Meantime, the Arizona-based Heart Attack Grill’s well-publicized Bypass Burgers are really, really big burgers accompanied by the usual fixings (the single, double, triple or quadruple options refer to the number of patties).

The deli says the grill has warned it to change the name of its sandwich or risk a trademark lawsuit. As the New York Post reports, the 2nd Avenue Deli has filed suit in Manhattan federal court, saying the sandwiches are not only different, but that the Instant Heart Attack has been sold since before the Heart Attack Grill opened its doors.

The owner of the Heart Attack Grill tells our colleagues at the WSJ’s Law Blog that “a simple formula has emerged;

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